Facebook Ads Complete Guide: How to Run Profitable Facebook Ads (2021)

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Running Facebook Ads is one of the most efficient ways to advertise online. In this guide, I’ll walk you through everything you need to know about Facebook advertising in 2021, with video tutorials to help you—from planning your very first Facebook ad to advanced marketing methods.

With over 2.7 billion monthly active users as of the second quarter of 2020, Facebook is the biggest social network worldwide ever. This means tremendous opportunities for your business.

Facebook for Business gives you the latest news, advertising tips, best practices, and case studies for using Facebook to meet your business goals.

As a beginner on Facebook, You need a Facebook Business Manager, a Facebook Ads Account before you start creating Facebook ads.

Facebook Ads Complete guide: How to Run Profitable Facebook Ads (2021)

How to run Facebook Ads

How to Create and Setup a Facebook Business Manager

Facebook Business Manager accounts are easy to create make it very easy for you to get access to other Facebook ad accounts. Watch the video tutorial below to understand how to create one.

Create Facebook Business account easy here: https://business.facebook.com/overview

In a business account, you can add other people to your Facebook Pages, Facebook ad accounts, etc. and even partners to help you manage them.

Facebook has made a new update Facebook where they send you to the business suite instead of the Business Manager. The Business Suite includes tools like posting, messaging, insights, and advertising capabilities. From there, you can access the business manager.

How to Create One or Multiple Facebook Ads Accounts

Your next step is to create one or many Fb Ads accounts.

In the video tutorial, I share with you exactly How to Create A Facebook Ad Account easily! If you are going to be running Facebook ads for your store or product, you need to create a Facebook Ads account, and in this video, I show you exactly how to do it.

You need to set up your Facebook Ad account properly in order to not get disabled or banned.

After creating your ad account, if you want just access the Facebook Ad Manager, open the link: https://www.facebook.com/adsmanager/

The Different Types of Facebook ads

Which Facebook Ad Types are Best For Your Business? (2017 Edition) 

There are many types of Facebook Ads:

  • Image ads
  • Video ads
  • Video poll ads
  • Carousel ads
  • Slideshow ads
  • Collection ads
  • Instant Experience ads
  • Lead ads
  • Dynamic ads
  • Messenger ads
  • Facebook Stories ads
  • Stories augmented reality ads
  • Playable Facebook ads

What are The Different Goals of a Facebook Campaign?

facebook campaign objective 

If you go to the Facebook Ads Manager and try to create a new Facebook ad campaign, the first choice you’ll have to make is selecting the campaign objective, so this is very important. 

Here are the main business goals of a Facebook campaign:

  • Brand awareness: that helps to introduce your brand to a new audience.
  • Reach: the goal is to expose your FB ads to as many people in your audience as possible.
  • Traffic: here you simply drive traffic to any blog post, web page, app, Facebook Messenger conversation, or shop.
  • Engagement: it helps you reach a wide audience. With this, you can to increase the number of post engagements or Page Likes, increase the attendance at one of your events, or encourage people to claim a special offer (e.g., 20%OFF in the next 3 days).
  • App installs: to get people to install your app.
  • Video views: If you want more people to watch your videos, this is for you.
  • Lead generation: Leads are crucial to the survival of your business this get new prospects into any sales funnel.
  • Messages: to motivate people to reach out to your business using Facebook Messenger.
  • Conversions: Get people to take a specific action on your website (e.g.,Add to Cart or Shop your product/service), with your app, or in Facebook Messenger.
  • Catalog sales: Connect your Facebook ads to your product catalog to show people ads for the products they are most likely to want to buy.
  • Store traffic: Drive nearby customers to come in person to any brick-and-mortar stores.

How to Run a Successful & Profitable Facebook Ads

OK, suppose you have properly set up your Facebook business manager and Ads account from the videos above, you are eager to run your first profitable Facebook Ads. The video tutorial below will exactly show you that using a very special tool called ConnectExplore, so watch until the end.

This tool made my FB ads so successful and reduced my CPC so much. And what is crazy to me is that not many people are using it.

Try ConnectExplore + a FREE 30-Day ConnectSuite Trial Here

Note that your audience for your ad is SUPER important and can be customized as follows:

  • Location: either the country, state, city, zip code, or address, and refining even further with a 3-mile radius.
  • Age
  • Gender
  • Languages
  • Interests – Facebook looks at a person’s interests, activity, all the posts and pages they like, and related interests.
  • Behaviors – Do you want people with purchase behavior and intent
  • Devices they use and Internet Bandwith (e.g., mobile, WIFI)
  • Connections – show to those who like your page already or to everyone.

How to Create and Setup a Facebook Pixel in the Business Manager

Facebook allows you to track online and offline conversions so you can understand the customer journey and increase the effectiveness of your ads that drive sales.

That is where a Facebook Pixel comes in. The Facebook pixel is a simple code that you place on your website header that collects customers’ data and helps you track their actions and conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket them.

You can also use this tracking information to build custom audiences of people who interact with your brand offline, so you can target them even more effectively with future ads.

In the video tutorial below, I show you step-by-step How to create and setup a Facebook pixel like a Pro in a few minutes.

The Facebook Ads Proven Process

23 Things I Learned from Spending $100,000 on Facebook Ads 

Here is an example of how you could generate 80k From 9k Ad Spend for your own e-commerce or for your clients:

1. Analyze Data and Create the Right Audiences

You can start this process by taking a deep look at already gathered data using the pixel created.
Look at Amazon reviews of competition’s products to better understand what the customers care about the most.
You can analyze roughly 50 customers on Amazon and then move on to using Facebook Audience Insights, where you can find some more pages selling similar products or services and that offer what your potential customers like.
Then you use ConnectExplore to create a LASER-TARGETED audience just like I show you in the videos above.
This way you can prepare 20 different audiences that you will test in different Adsets automatically.
This will help you find at least 5 profitable audiences that will be bringing the sales and fuel your re-targeting campaigns, then you scale.

2. Nail your Copy and Creatives

For low-ticket products (like fidget spinners etc…) you don’t really need a long-form copy, something simple and catchy work, but when it comes to selling more expensive products (or services that people don’t know yet), long-form copy performs really well at convincing.
Facebook, Facebook ads, digital advertising, digital marketing, examples, users, Amazon
Credits: Digital Marketer


What Not to Do in the Copy?
Your copy can never be too long, just too boring. Think about it.
The best performing copy I have seen usually has between 250-400 words.
TIP: The real art is to understand your ideal customer and speak their language.
Come up with a compelling text that will make people take action.
When it comes to creatives, test both video and image creatives, but remember, rather than a very bad video, have no video. See what has worked for others.

3. Testing

Facebook Ads Complete Guide: How to Run Profitable Facebook Ads (2021) 1 

This is one of the most common reasons why people fail with Facebook ads.
They can’t do the testing properly so not only they don’t get any sales, but also not even relevant data to learn from in a pixel.
Here are some best tips for Facebook Ads:
For every audience (in this case 20 audiences), test every creative and ad copy:
(20 audiences) x (3 creatives) x (4 pieces of ad copy) = 240 ads.
You can do it within 1 campaign or do it within separate campaigns automatically if you use ConnectExplore.
You will get so much data in your pixel, that you can create Lookalike audiences and start retargeting like crazy!
The testing phase can last at least a week or two with about $10/day for each ad.
And since the pixel already had enough data, every single campaign was optimized for conversion – purchase.
Next, start measuring and optimizing.

4. Optimizing

Obviously, you don’t want to be running unprofitable ads.
So here’s how you can decide which ads to keep and which ones not ot:
  1. If ROAS (return on ad spend)> Breakeven -> Keep it running
  2. If ROAS = Breakeven (or oscillating around that point) – change a few stuff and rerun it
  3. If ROAS < Breakeven – Kill the ad, you are losing money.

After killing unprofitable ads and tweaking the „almost profitable“ ones, keep running the good ads.

5. Scaling

The $5 Facebook Ads Strategy Revealed! Make Facebook Ads Work 

For all the ads that end up being profitable, make sure you duplicate and then increase the budget on those.
A piece of advice is DO NOT touch a working campaign. Scale the duplicated campaign, not the original one.
If the ad is still profitable, increase the budget by 20% every 3 days.
If the ROAS starts decreasing, scale back a bit, and actually decrease the budget and leave the campaign running.
Then when the Facebook Ad algorithm starts working again for our favor, move forward, and continue scaling.

6. Remarketing

Why Facebook Remarketing Should Be Part of Your Online Strategy 

Now obviously in the e-commerce industry, the most money is made on remarketing.
Well, you might ask: What is Remarketing?
Remarketing on Facebook helps really boost conversions and lowers the overall cost per customer acquisition because those people already clicked before.
The biggest advantage of remarketing is that you’re only showing your ad to people who are genuinely interested in your product since they visited your website before.
So this is how you can remarket:
* Use your FB Pixel to create custom audiences out of the following events:
  • View Content in the last 7, 14, 30, and 60 days
  • Add To Cart in the last 7, 14, 30, and 60 days
  • Checkout Initiated in the last 7, 14, 30, and 60 days

And then for different new audiences, create a Lookalike Audience and serve each a different message.

So you will talk to different people in different stages of the funnel by the time they took the action on your website.
That gives you 6 different ads for 6 different stages of the funnel.

How to Create a Professional Facebook Business Page

If you just started a business or you are an existing business, a Facebook business page is an extremely powerful tool for more revenue. You connect the Facebook Page to your Business manager and use it when advertising on Facebook.

I show you how to set up a Facebook Business page in 2020 like a pro. Watch the video tutorial to learn how to create one.

I use both the classic and new Facebook theme to create a Facebook business page and optimize it for the best results possible including SEO.

Besides learning how to set up a professional Facebook page, I will show how to obtain a username and custom URL, how to connect your FB page to Instagram and Whatsapp, and much more.

Whether you’re setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move.

Additional Tips for Successful Facebook Ads

person holding smartphone using facebook account 

“My ads still won’t convert!”⁣

“Why are my ad costs SO high?!”⁣

“Why can’t I just get my ads to work?!?”⁣

I hear this all the time from small business owners and beginner marketers trying to run ad campaigns online.⁣

When you’re trying to sell online, you NEED a formula in your toolkit to count on.⁣

So let me give you that formula:

* Keep things simple
* Complicated checkout processes are a complete waste of time. Look at how easy it is to order from Amazon.
* Facebook ads actions are not intent-driven they are impulse-driven, meaning your ad often gets seen by people who are usually not looking to buy your product at the time they see your ad.
So why do people buy from Facebook Ads?
Because the product has to be something catchy and is shown to the right audience. Unless you are selling some really cool stuff that will drive users crazy and make them itch to buy, FB ads are waste of time.

* Fancy logos, plug-ins on your site, etc. mean nothing if you don’t have your targeting right.


We just covered the ultimate guide to successful Facebook Advertising in 2021, whether you are a beginner or a pro. Before you set up your first Facebook ad campaign and start wasting money, think carefully about what your ultimate goal is: is it conversion or sale? Increase brand awareness or Page Likes?

Also Read: ConnectExplore Review: All the Facebook Ads Secrets Revealed 2020 & 2021

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